Recently, toyota has had recalls on some of thier models. THey had sticking accelerators and with floor mats trappping gas pedals. 8.5 million vehicles were recalled. If the company doesn't fix this problem within 60 days they will get a fine. This has caused much aggervation for Toyota. It has dropped in sales, and lost loyal customers.
This is very dangerous for drivers, along with giving Toyota a bad rep. Toyota always had good quality cars and excellent customer satisfaction. Now the company is not selling any cars and struggling with maintaining its loyal customer base. Its bad for marketing. People will no longer trust this company and it will end up losing a ton of money.
http://news.yahoo.com/s/ap/20100216/ap_on_bi_ge/us_toyota_recall_us
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Toyota has some serious work that they need to do for their brand. I think it stinks that something like this effected a company like Toyota but they should have run more tests on their cars or something. I understand that some things happen but a number like 8.5 million cars being recalled is not a force a company wants to reckon with. I think they are not only going to have to fix all those cars but also come up with a rebranding strategy so people might start to think about purchasing a Toyota again.
ReplyDeleteSince Toyota was always so well known for their trusty cars and loyal customers I believe eventually they will be able to build up their reputation again however it is going to take some extreme p.r. damage control and many years for consumers to build trust again with the name toyota. Since the number of cars that were deffected was such a dense number it has destroyed people's ideas and feelings with the brand. Toyota needs to do research fast and figure out the best possible route to take during this crisis they are having.
ReplyDeleteI believe that Toyota will eventually pull themselves out. I don't think however they will get the high point they were once at, since their reputation is definitely tainted and stained forever, but they will prosper in some sense. Their advertisements now, are heartfelt and sincere, and marketers have done a good job conveying the message they want to communicate. They are sorry, and that they are doing the best they can. On television, and ads online, they are trying their hardest.
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