The Long Trail Response

I believe that people in today's society are stepping outside the box when it comes to trends, music, and television. What the world of advertising doesnt realize is that there are a wide variety of people with different interests so the top sellers and hits aren't always what people are looking for. I feel that is why the long trail of advertising is becoming more popular. Say you go into a retail store (Chris Anderson used a popular book store) you only have a certain selection to choose from, proabably the clothes that are the most in style, well this doesnt fit everybody's interest. You can go on the Internet and shop for clothes on many sites and it gives you a much wider selection to choose from. Not everyone fits into that catergory of wanting the most popular things, so for the internet shoppers what they don't realize is that their small sales are adding up and producing big bucks. Advertsising industries think theyre smart in the way that they will sell the most popular items and make the most money but they have to realize that there still is a percentage of people that don't fit here and produce sales elsewhere which adds up. It's like the saying the little things can add up.

The Interent industry is becoming more popular because people are lazy these days and want to do as little work as possible and the interent is just the place for that. The Interent is easy to use and its faster. People don't have time to go to the bookstore and video stores or they are just too lazy. With the Internet being fast and easy to access there's much more of a selection. Even with music, half the time a person buys a cd becasue of one song they like on it, so its kind of a waste of money. Thats where online music networks come into play, because people are able to download the songs they want to hear and get thier moneys worth. These small things lead up to making many sales. Using the Internet also gives people options. There's so many people and not all of them are going to like the hits. Everyone has different interests so they use sites such as Amazon to look for books that may not be the best selling ones but they know they are always available at this site. This is where the "misses" take place. If the advertising business would just see that they can attract a lot of consumers by going beyond the ordinary hits then they can make a lot of money.